4 September 2026 at 15:24 Clock

Data protection

Privacy policy of Die Schnatterei – Verlagsbüro für Medien, Buch & PR regarding the design, publication and provision of information services to registered and unregistered users of the ÖBKZ – Die österreichische Bäckerzeitung portal

This privacy policy serves solely to fulfill our legal obligation to provide information regarding data protection. Where reference is made below to data processing based on your consent, this naturally presupposes that you have effectively granted us this consent. If no consent has been given, we will not carry out any data processing relating to you that is based on consent.

Here we inform you about it,

  • who we are and how you can contact us
  • to which products this privacy policy applies
  • which categories of personal data we process, from
  • which sources we obtain data from, for what purposes we
  • Processing personal data and on which
  • Legal basis for doing this
  • to whom we transfer personal data
  • how long we store personal data
  • what rights you have regarding the data we process
  • concerning you

1. Responsible person and contact

The person responsible for this privacy policy and for any processing
personal data is the
The Chatterbox – Publishing Office for Media, Books & PR
Grenzstraße 180/d1, A – 2230 Gänserndorf
Telephone: +43 676 634 27 07
Email: datenschutz@dieschnatterei.com

2. Scope of application

This privacy policy applies to the delivery of our print medium.
“ ÖBKZ – The Austrian Bakers' Newspaper ”, the e-paper, for our
digital services as well as for our email and newsletter services.
Our email and newsletter services are aimed at users and customers,
which have subscribed to these. The email addresses will be used for the regular purpose.
Your data is processed for newsletter distribution and marketing email mailings.
You can unsubscribe from the newsletter via a “Newsletter unsubscribe” link in the footer of the respective newsletter.
You can unsubscribe from newsletters.

3. Data categories and purpose

3.1 Which data we do NOT process

We do not process any sensitive ("special") categories of data of our customers and
Service users. Regarding the sensitive ("special") data we do NOT process:

Data categories include data from which racial and ethnic origin can be determined,
political opinions, religious or ideological beliefs or
Union membership, as well as genetic data, biometric data
Data for the unique identification of a natural person, health data
or data on the sex life or sexual orientation of a natural person
Person. Naturally, we also do not process any data relating to criminal offenses.
Convictions and crimes committed by our customers and users.

3.2 What data we process and from which sources we obtain it – How
Do we collect data?

We process personal data that you provide to us in connection with the
Please announce your use of our offer; this involves
Address and contact details (including telephone numbers and email) as well as
Professional data (for example, the field in which you work): Name,
Address, email address, telephone number, fax number, job title, workplace.
In addition, we collect address data and personal information.
concerning professional activity or industry from public sources, such as...
Chamber of Commerce, Company Directory, Yellow Pages, Herold, …
Data changes will be communicated to us via email, fax or telephone by existing users.
Sent to readers. There is also the option to select a preferred option.
Please provide a delivery address.
For printing and shipping purposes, personal data is transferred to printing companies.
and forwarded to Austrian Post AG.
Data collection when visiting the website without logging in. In principle, our
Online services can be visited without providing any personal information.
In this case, we only store access data without personal reference, such as...
the name of the Internet Service Provider, the source from which the user accessed
Our offers include the IP address (anonymized) and/or date and
Time of visit. This data is used exclusively in anonymized form for the purpose of
Improvements to the service were evaluated and do not allow any conclusions to be drawn about the
User's identity.
Data collection via forms and websites with login. Use
Some services on our online portals require registration.
User; only then does the user gain access to areas requiring registration.
Personal data is also processed when the user registers for a
uses or subscribes to a personalized or interactive service
registered – for example, to subscribe to a newsletter or to participate in a competition
to participate. In this case, those personal data will be processed.
queried which are required for the respective service.
Data is collected via:

Contact and comment forms

Our website offers contact forms for your inquiries. If you need to use these...
You can use it to enter the following data:
• Your personal details (name, title and salutation)
• Information on how you can be reached (email address, telephone number)
• Content of your request (What you would like to tell us)
We use this information in accordance with the GDPR to process your request quickly.
and to answer.

Newsletter registration forms

There is a form on our website to subscribe to our newsletter. If you
Using this, you can enter the following data:
• Your personal details (name, title and salutation)
• Information on how you can be reached (email address)
• Information about your company (firm)
We use this information, based on your consent, to send you emails.
Newsletter: Information on current industry events, editorial reports
from our media, our own campaigns and advertising offers from our
to send to customers via email. You can revoke this consent at any time without [restriction/unclear].
The right to withdraw consent, stating reasons, with immediate effect for the future. This data
We store your data for a maximum of three years after your last contact with us.
until you revoke your consent.

Forms in our webshops and for product sales

Our webshop offers the option to subscribe to print and
To purchase digital products or products in thematic areas related to our
to buy magazines. To complete the online purchase, you can, among other things,
Enter the following data:
• Authentication details (username, password)
• Details of the desired online product and its scope and
order quantity
• Information about yourself (or your company/department), such as title, first and last name
Last name or residential address, and, if applicable, billing address.
• Contact information such as telephone numbers and/or email address
• Information regarding any alternative delivery address
• Information about the desired payment method and the required funds
Payment-related information
We use this information to expedite product purchases in our online shops.
to complete and process. The data you provide is for
Required for contract fulfillment or for carrying out pre-contractual measures.
Without this data, we cannot conclude the contract with you.
Data will not be transferred to third parties, except
• the transmission of payment information to the processing parties
Payment service providers for the purpose of debiting the purchase price
• the transmission of the delivery address to the company commissioned by us
Transport company/shipping company for the delivery of the goods,
• the transmission of relevant data to our accounting department for the purpose of fulfilling
our tax obligations (we store this data)
at least until the underlying transactions are fulfilled, and beyond that.
(in addition, within the framework of the statutory retention periods).
For what purpose do we process collected data?

The ones you disclosed and the ones we researched
We store personal data in our database. The following
Learn about the purposes for which we use personal data and on
on what legal basis we do this:
Sending our specialist journals: We use the following ourselves:
Address and professional profile data collected from the aforementioned public directories
for the targeted delivery of our specialist journal to our
Customers. This purpose is based on our legitimate interest.
to disseminate journalistic and specialist content, as well as the dissemination of such
Information obtained through advertising (advertisements) contained in trade journals regarding
finance. If you request that we send you one or more titles.
If you have given your consent, the sending of this information is based on your consent.
Provision of our digital services If you use our digital services
We can use the information you provide (professional)
Use areas of interest (such as subjects or indications) to highlight your
To personalize your experience when using the digital service,
For example, providing content that might interest you, which is about the
To simplify navigation on our websites. Providing this information
It is not mandatory; it serves to help you find relevant articles more quickly.
– this does not result in any restrictions or changes to the content of
Website. The processing of your data is necessary for the performance of the contract, insofar as
They explore the possibilities of optimizing the user experience through appropriate measures.
Want to take advantage of the settings.
Sending email and newsletter services to registered users.
We send newsletters to people who have subscribed to them upon request.
Newsletter containing specialist information relevant to the affected party
Person specified or collected by us and/or relating to these
The information is included below. It will be sent via email to [email address/contact information].
Target group selection based on your information provided during registration, which
The item will be sent to the address you provided during registration.
(or email address changed later in your profile). We also use your e-
Email address to inform you about our own (similar) products as part of our customer relationship
To inform you about products. Sending emails and newsletters for informational purposes.
Regarding our own (similar) products, we make a statement based on our legitimate interest
We are interested in advertising. You can unsubscribe from receiving further communications at any time.
You can object. A link to exercise your right to object is included in all emails we send.
Automatically sent, included.

We will not send you emails and newsletters with other content.
based on your information regarding this matter during registration (or at a later date)
Actively granted consent at the time. You can revoke your consent at any time by
You can revoke changes to the settings in your user profile. Since our
However, we reserve the right to make changes to free offers that are financed by advertising.
Users who do not consent to receive newsletters or
revoke them and offer appropriate alternative consideration.
To charge a usage fee for services requiring registration. For newsletters.
We track the open rate and which newsletter content you click on.
were. We store this information to improve accuracy.
our advertising. We also base this processing on the legitimate interest.
Interest in advertising.

Direct marketing in the interest of third parties

Our information service is financed through advertising. As a publishing company, we also use personal data for third-party advertising purposes, creating interest profiles to enable targeted advertising. We will only use your data for third-party advertising purposes if you have provided it to us.
then contact us by phone or email if you wish to do so at any time.
You have given your revocable consent. You can revoke the transfer of your data for
You can prohibit third-party marketing purposes at any time by objecting to it.
raise

Market research

As a publishing agency, we also conduct market research regarding the
The subject areas covered by our publication. Contacting us
For market research purposes, including via email and telephone, and the
We base the storage of the answers to our market research questions on our
legitimate interest in conducting research, including market research.

4. Legal basis

Your data will be processed by us for one or more of the following legal reasons.
Basic principles covered. Not every one of them will necessarily apply to you personally:
• In exercising freedom of the press, opinion and communication
Because it is necessary for the fulfillment of the contract concluded between us, or also
to prepare for the transaction, i.e., to carry out pre-contractual
Measures are required
Because you have consented to the processing (please note the
(Your consent can be revoked at any time)
Because the processing of your data is necessary to protect our legitimate interests
A legitimate interest is required. The following also qualifies as a legitimate interest:
Conducting market communication and advertising
Because it is necessary to fulfill legal obligations to which we are subject,
is necessary. This applies in particular to tax law.
Retention obligations
Because we use it to enforce our legal claims (debt collection, etc.)
need

5. Use of “social plugins”

To offer users the opportunity to directly access interesting articles from our offers
To enable posting on social media channels, some of our offers include plugins that
They can be recognized as social media buttons with the logos of the respective services.
When a user accesses one of these services by clicking on the respective icon,
A direct connection is established with the servers of the respective service.
This allows the content of our offer to be transmitted directly to the platform and integrated into
The user's website will be integrated. The chatter has no influence,
Knowledge or access to data processed by social media portals.
The association of website visits with personal social media profiles is possible.
This can be avoided by logging out of the social media profile beforehand.
YouTube and other embedded videos
On some pages you will find embedded videos that come from external streaming services.
Services such as YouTube are hosted. Where possible, we do
from the "enhanced privacy mode" or so-called "two-click solutions"
Usage. Please note that at the latest when clicking and playing a
Videos, data is transmitted to the external provider, which we as
Website operators have no influence.
Facebook: The Facebook share button, which allows you to share our content on Facebook
The ability to share only activates the corresponding function when clicked.
facebook.com and only then establishes a connection with facebook.com.
Instagram The Instagram share button, which allows you to share our content on Instagram
The ability to share only activates the corresponding function when clicked.
only then does it open instragram.com and thus establish a connection with instragram.com.
here.

Links to other websites

Please note that this privacy policy
This only applies to websites operated by the responsible parties as per point 1.
Linked websites are not covered by this and their respective operators are responsible for their content.
these websites are responsible for compliance with data protection regulations as well as
for the accuracy, timeliness and completeness of the content available there
Responsible (disclaimer). The following social plugins are used in our
Included in the offers:
LinkedIn: Visitors can share their content using LinkedIn's "Share" button.
share with their LinkedIn contacts – regardless of whether it's editorial content,
These are landing pages or other pages. Regarding the purpose and scope of the
Data collection and further processing and use of data by LinkedIn
Users can find information about data protection and privacy on the pages at [website address].
LinkedIn.

5. Integration of third-party content

• Facebook: Some of our pages display content from Facebook
embedded. More information

• Google: Our site uses Google Display Programmatic Ads
Networks integrated. More information
• Google Maps: Our website uses content from Google Maps
embedded. More information
• Instagram: Our site displays content from Instagram
embedded. More information
• Pinterest: Our website embeds content from Pinterest. More
Information
• Twitter: Our website embeds content from Twitter. More
Information
• Vimeo: Our website embeds content from Vimeo. More information
• YouTube: Our website embeds content from YouTube. More
Information
• UWZ: Our website embeds content from UWZ. More information

6. Use of cookies

The website Schnatterei uses cookies. These are small text files that are linked to your browser.
Your visit to our websites will be stored on your device to improve your experience.
to enable us to make our websites more user-friendly and to analyze them.
We use temporary (session) cookies, which are necessary for the operation and functionality of the website.
These cookies are necessary for the provision of our websites and for the use of analytics cookies.
help us collect general data about website usage and a
Targeting for the targeted delivery of advertising offers to specific target groups
our websites enable this. These cookies also allow the user to...
to recognize a subsequent visit to the platform (e.g. for a
(Saving of login status). If you do not wish this, you can change your settings.
Configure your browser to notify you when cookies are being set and to allow you to accept or reject them.
Allow this only in individual cases. Should you completely disable cookies or
If you decline, it is possible that you will not be able to use certain functions of our websites.
can be used, for example, to log in to restricted content or to purchase...
Products in our webshops.
Among others, the following cookies are used on our website:
Cloudflare is a service used for delivering advertising content.
is necessary. Cloudflare complies with the data protection regulations of the Privacy Shield.
Certification. Cloudflare does not process any personal data of users.
and no conclusions can be drawn about individual users. Notes on
Cloudflare's privacy policy can be found here.

Google Analytics

By using the online platforms of Die Schnatterei
The user agrees to the processing of the data collected about him/her by
Google in the manner and for the purpose described above
Purpose agreed. The user can prevent the storage of cookies by...
appropriate settings of his browser software and, in addition, the
Collection of data generated by the cookie and related to website usage
data (including IP address) is transferred to Google and processed by Google.
You can prevent Google from collecting your data by downloading and installing the browser plugin available at the following link: https://tools.google.com. To prevent Google from collecting your data, please download and install the browser plugin available at the following link: https://tools.google.com.
To be able to use analytics in compliance with data protection regulations, additional measures were implemented.
Settings were configured so that Google Analytics could use the last part of the IP address.
The platform deletes addresses (anonymizes IP). This is done using cookies.
The generated information is usually sent to a Google server in the
The data is transferred to the USA and stored there. The IP address is shortened beforehand by removing the
The last three digits are truncated (anonymize IP), ensuring a unique IP address is not identified.
Therefore, Google cannot determine the address solely based on the transmitted IP address.
Comply with the data protection regulations of the Privacy Shield certification. Notes
You can find information about Google's privacy policy here.

Google AdSense

We use Google AdSense on our online portal.
Google AdSense is a service provided by Google Inc. for integrating advertisements into
Websites. Google AdSense uses cookies and so-called web beacons.
(invisible graphics). These web beacons can provide information such as the
Visitor traffic on these pages is analyzed. This is done using cookies and
Web beacons generate information about website usage
(including your IP address) and delivery of advertising formats will be sent to
This data is transferred to a Google server in the USA and stored there.
Information may be shared by Google with Google's contractual partners.
Google will be. However, Google will not share your IP address with other information you have provided to us.
The stored data will be merged. You can prevent the installation of cookies.
This can be prevented by adjusting your browser software settings; we point out
However, they point out that in this case you may not be able to do all
You can fully utilize all functions. By using our online portals.
You agree to the processing of your data by Google in
in the manner and for the purpose described above
Agreed. You can find Google's privacy policy here.
Advertising cookies (tag-in-tag placements) Tag-in-tag refers to that type of
Advertising placement where the advertising material of the client is not physically present
is not transmitted to the media company in the form of a file, but instead
a script or a client-side request for content from a server that is not located in
The media company's sphere of influence is being launched.
Usage-based online advertising with third-party providers / Consent management
Tool/advertising cookies. To show you relevant ads based on your current interests.
To be able to tailor and provide this service, it is based on website visits and
It attempts to infer current interests from browsing behavior.
Our websites may collect user data for this type of service.
Communication of advertising in the form of banners and other marketing methods
– possibly based on the user's interests. That means
This does not mean that all personal data will be used for this purpose. To
Purpose of retargeting (remarketing) website visitors,
Third-party cookies (so-called "cookies") are used both for the purpose of measuring success and for other purposes.
Third-party cookies) are used and, if necessary, user profiles are created under a pseudonym.
created. These can be analyzed for advertising and monitoring purposes. A
It is not possible to draw direct conclusions about a person from this.

Some of the services listed below may use cookies.
to identify users, or use so-called behavioral retargeting.
This method can also be used to analyze users' interests and browsing behavior.
to identify those that do not take place via this website, in order to display advertisements
to tailor this specifically. Please refer to the following for further information.
Privacy policies of the respective services. In addition to each
Exclusion option (or opt-out option) from the services listed below
The user can choose to disable the use of cookies by third-party services.
to opt out by visiting the Network Advertising Initiative's opt-out page.
You can manage the storage of cookies by our websites using our
Configure consent management tools yourself at any time.
Some of the services listed in the consent management tool transmit data.
to the USA. Insofar as this is the case, the transfer will take place exclusively on
The basis for your consent is Art. 49 para. 1 lit. a GDPR. Your consent
You grant permission by making the appropriate selection in the consent management tool that is available to you.
when you visit our website. No data protection policy is in place for data transfers to the USA.
The EU has issued an adequacy decision, and the provider also processes the data.
not according to standard data protection clauses approved by the EU Commission.
This means that data transmitted to these providers is not subject to the
The data is protected according to GDPR standards. The provider is subject to US law.
and is therefore possibly obliged to disclose data if the relevant legal requirements are met.
Conditions for disclosing information to intelligence services. Risks for those affected.
These are primarily due to the difficulties in enforcing the law, the lack of
Control during further processing or transfer of the data and the above
described access by state authorities. Furthermore, language barriers can...
Obstructing law enforcement.

6. Recipient of the transmission

The company Schnatterei is a registered business. The user is therefore...
agrees that his data may be shared with the employees and service providers of the
The data will be transmitted to publishing offices for billing, advertising and marketing purposes.
This consent can be revoked at any time.
Transfer to external controllers for independent processing
will be disclosed to third parties – based on the legitimate interest in advertising, –
Customer and prospect files are passed on, insofar as this is permitted under Section 151.
The Trade Regulation Act permits customer and prospect files, which are specified in Section 151.
Data categories not mentioned in the Trade Regulations, in particular
Telephone number and email address will only be used with the consent of the
passed on to the affected person.
Transfer to data processors: We use data processors to provide our services.
We engage data processors for services or for the processing of our business operations.
which carry out data processing for us in accordance with the rules of the GDPR.
Most of our services are provided from Austria.
Data is therefore primarily stored in Austria. Transfer
However, this still occurs outside the European Economic Area (EEA).

7. Storage duration

Personal data collected during registration or in connection with
Data collected through one of our services will be stored until revoked.
Personal data of registered customers is processed based on the above.
the aforementioned legal bases for up to 3 years after the termination of the
The contractual relationship is processed and then (at least the personal data) deleted.

8. Rights of Data Subjects

Data protection law affords you, as a beneficiary of data processing, certain rights.
The affected person has the following rights:
• Right to information: We will provide you with information free of charge upon request.
about the scope, origin and recipient(s) of the stored data
Data and the purpose of storage. In the case of complex processes
We reserve the right to refuse information requests (more than four times a year).
A reimbursement of expenses will be charged.
• Right to rectification: Should, despite our efforts to
Data accuracy and timeliness: incorrect or incomplete information
If any of this information is stored, we will correct it upon your request.
• Deletion: Under certain conditions, you have a right to
Deletion, for example in connection with an objection or when data
were unlawfully collected. Provided the legal requirements for
a deletion has occurred (i.e., there are no legal obligations or
(which conflict with overriding interests), we will obtain the coveted
Please delete immediately. Please note that in the event of a
Complete deletion of your data, including information about blacklisting
get lost.
• Limitation: You may, for the reasons that justify a deletion claim,
to justify, also to request restriction of data processing – then
Must the stored data remain stored (e.g., for
(for evidentiary purposes), but may no longer be used for any other purpose.
become.
• Objection/Revocation: You have the right to object to data processing that we base on a
If you have a legitimate interest in pursuing this matter, you can lodge an objection –
As far as data processing for direct marketing purposes is concerned, this
The right to object is absolute. Any consent given can be revoked at any time.
The cancellation can be made in writing and free of charge.
• Data portability: If you want to transfer the data you have provided
If we wish to transfer this responsibility to another person, we will do so in
provide it in an electronically transferable format.
• Right to lodge a complaint with the data protection authority: We would like to inform you of your
You have the right to lodge a complaint with the data protection authority.
Complaint to a supervisory authority, in particular in the Member State
their place of residence, their place of work or the place of the alleged
infringement, if the data subject believes that the processing
the personal data concerning them against this Regulation
This violates [the law]. However, you are welcome to contact us directly at any time.

9. Safety

We strive to provide appropriate organizational, technical and
to ensure administrative security measures to protect information
within our organization to protect it. Unfortunately, the security of a
Data transmission or a storage system can never be 100% guaranteed.
If you have reason to believe that your interaction with us is no longer
If you are certain, please inform us about the problem immediately. The sooner you
The sooner you inform us, the less we can minimize any potential damage.
10. Changes to this Privacy Policy
We may update this privacy policy from time to time.
Revise. The use of your data is subject to the current version.
We will announce changes to this privacy policy within the framework of a
business relationship with you, via email to an email address linked to your account-
Please provide your email address.
last updated: March 1st, 2021, ©Die Schnatterei